The Golden Gate or San Francisco Bay Area BBB is committed to providing the highest level of service to both businesses and consumers. Better Business Bureau has been helping people find businesses, brands and charities they can trust for over 110 years. Your local BBB is dedicated to fostering honest and responsive relationships between businesses and consumers, instilling consumer confidence and advancing a trustworthy marketplace for all. BBB programs are designed to build trust, celebrate marketplace role models, and call out substandard behavior and bad actors.